Insights & Strategy

Thoughts on AI-native marketing, technical SEO, and building scalable growth engines for specialized industries.

57% of companies say they have AI agents in production, but only 23% are actually scaling them past pilot.

Over 100 health systems have been sued for using Meta Pixel on scheduling pages, and consent banners don't fix it.

Traditional agencies bill hours. AI-native agencies ship outcomes. The economics aren't close.

Clean energy has $500B in capital but most companies still market like it's 2015.

Ascend Cannabis drove $43.5M in 90 days from organic after fixing one technical SEO problem most dispensaries don't know they have.

A Canadian dispensary hit 20K monthly organic visitors and outranked Leafly locally, all without paid ads.

Personal injury CPCs hit $400 and mass tort keywords cost over $1,000, but most law firms still can't tell what's actually working.

CAC is up 40% since 2021, only 18.8% of customers reorder, and the playbook everyone's running is wrong.

AI Overviews collapsed click-through rates for #1 rankings by 58%, but pages cited inside them see 35% higher organic CTR.