27%
Industry profitability
Margin is tight from all angles.
Only 27% of cannabis companies are profitable right now. Every marketing dollar needs to pull its weight, or it can make a hard market even harder.
Is your marketing
working for you?
You're running campaigns, managing budgets, and navigating compliance in a market that doesn't play by normal rules. We help brands see exactly what's producing results and where the spend can work harder.
50+
State-level rule variations
Compliance keeps moving.
Rules can shift by state, platform, and quarter. A careful plan helps protect the accounts and channels your team depends on.
84%
Customer churn within 5 years
Customers shop around.
Cannabis buyers often move between retailers. Strong retention gives people a reason to come back beyond the next discount.
?
Spend tied to revenue
The reports should lead to decisions.
Impressions, reach, and clicks all matter, but teams also need a clearer line from spend to revenue so the next move is easier to justify.
What We Do
Three systems we build.
A practical way to understand what is working, what needs support, and where the next marketing dollar has the best chance to perform.
Growth Playbook
Want a clearer read before the next round of spend? We review positioning, competitors, SEO, paid channels, conversion, and the customer journey, then organize the findings into a 90-day roadmap your team can act on.
Download Sample Playbook →
Scale Marketing
Lean teams need leverage. We build dashboards, compliance review workflows, reporting support, and campaign operations systems that make recurring work easier without replacing the judgment already inside the team.
See app showcase →
Ads & Organic Growth
Cannabis growth usually needs both careful paid execution and durable organic visibility. We help balance compliant acquisition, local search, content, and reporting so the channels support each other.
See our published work →How We Work
We make growth easier to understand, easier to measure, and easier to act on. The work is technical behind the scenes, but the experience should feel clear.
01
We start with the clearest signals.
We look at your site, search visibility, analytics, customer journey, and follow-up systems to understand where demand is already showing up and where the next opportunity may be.
02
You get plain-English priorities.
The goal is not to overwhelm your team with another dashboard. It is to make the next few moves easier to understand, sequence, and measure.
03
We build with your team, not around them.
We can support landing pages, content, reporting, campaigns, and operating rhythms in a way that works with the people and systems you already have.
04
You always know what changed and why.
Every week, you see the work shipped, the signals we are watching, and the next move. Fewer surprises, faster decisions.
Proof from real growth work.
309%
Organic traffic increase from SEO and content improvements across clients in the past 12 months.
12.8x
ROAS average across all channels YTD.
$2.4M+
Ad spend managed across social platforms and Google/Bing Ads YTD.
Cannabis verticalBuilt for cannabis.
Built for cannabis.
Ready for any industry.
Cannabis marketing asks for extra care. Audience thresholds, platform rules, state-by-state restrictions, and creative review all matter. The goal is not to scare teams away from growth, it is to protect the accounts and channels they depend on. A suspended ad account or compliance issue can create expensive delays, so it is worth building with those risks in mind from the start.
The Signal
Buzz & Insights
The Signal
Notes from the front edge of cannabis, GEO / AEO / AIO, and how we evolve through the AI era as we learn what is changing and what still holds up.
Cannabis marketing answers
What cannabis operators need to know.
Clear answers to the questions cannabis owners and operators ask most often, from local visibility and menu SEO to compliance, retention, and website conversion.
How do I know if my current marketing is working?
It can be hard to see clearly in a restricted market. We help connect spend, traffic, leads, store visits, repeat customers, and revenue so your team can see the strongest signals and decide what deserves more attention.
Which channels deserve more focus?
The answer depends on your license type, market, audience, and risk tolerance. SEO, local search, content, email, SMS, first-party data, programmatic, CTV, and careful paid media can all play a role when they are measured against the same business goals.
Where can my current plan improve?
You do not have to assume something is broken. A second set of eyes can help spot opportunities, reduce compliance risk, and give your current team clearer priorities while respecting the work already in motion.
How do I build retention without racing to discount?
Retention usually improves when the experience becomes more useful, personal, and consistent. Budtender recommendations, first-party data, education, thoughtful offers, and better follow-up can give customers more reasons to return.
Want to talk through what's next?
If it would help, let's have a light conversation about your site, your visibility, and the growth questions your team is already working through.
Sparksbox Agent
Online