Cannabis marketing from the operator side.
We've managed multi-state marketing operations for California's largest cannabis retailer. We know which ad channels get you banned, which compliance rules change by state, and how to grow when the platforms are stacked against you.
Your Google Ads account got suspended again. Your Meta rep doesn't understand cannabis. Your "SEO agency" wrote a blog about wellness benefits and tanked your E-E-A-T. Your Weedmaps spend keeps going up but your ROAS keeps going down. And every agency you talk to says they "specialize in cannabis" but can't tell you the difference between California's advertising rules and Nevada's.
Every cannabis operator is different.
Dispensaries
Single or multi-location. Local SEO, foot traffic, compliant advertising, menu SEO, and retention marketing. Your bread and butter customers need to find you first.
Cannabis brands
Product companies selling through retailers. Demand gen, brand awareness, retailer sell-through support, and content that builds authority without restricted ad channels.
Delivery services
Geo-targeted acquisition, service area SEO, promo and reactivation funnels, and CAC/LTV optimization. Different economics than retail dispensaries.
Built for the restrictions, not around them.
Cannabis SEO + content
Local SEO, GBP optimization, menu SEO, compliance-safe content, multi-location page architecture, and answer engine optimization. From $1,500/mo.
Cannabis SEO details ->Compliant paid media
Programmatic display, CTV, geo-fenced mobile, compliant Google Ads (informational), Weedmaps and Leafly management, email and SMS. From $2,000/mo + spend.
See paid media packages ->Cannabis web development
Conversion-optimized sites with age gates, menu integration (Dutchie/Jane), multi-location pages, compliance footers, and SEO architecture built in. From $5,000.
See web packages ->AI marketing workflows
Custom AI agents for content production, campaign reporting, compliance checking, and email automation. Built for cannabis marketing constraints. From $3,000 one-time.
See AI workflow setup ->Where you can advertise. Where you can't.
Platform policies change without notice. We monitor these constantly so you don't find out about a suspension on a Friday afternoon.
Google Ads
Cannabis products blocked. Informational content allowed with restrictions.
Meta (Facebook/Instagram)
Cannabis ads prohibited. Organic presence allowed with platform rules.
TikTok
Cannabis advertising prohibited platform-wide.
Programmatic display
Cannabis-friendly ad networks with age and geo targeting.
CTV / streaming
Connected TV with audience targeting and geo-fencing.
Weedmaps
Cannabis-specific directory. Watch ROAS as markets saturate.
Leafly
Cannabis-specific directory and search platform.
Some cannabis communities. No direct advertising to cannabis products.
Last updated April 2026.Full compliance guide ->
What we see operators get wrong.
Making health claims in blog content
Writing about cannabis and wellness without explicit medical claim language tanks your E-E-A-T with Google and violates FDA and FTC guidelines. Even softened language gets flagged by automated moderation.
Website metadata containing restricted terms
Your ad copy might be clean, but Google crawls your entire landing page including meta tags, alt text, and footer content. One flagged phrase anywhere on the domain can affect your whole account.
Copy-pasting campaigns across states
A promotion that's legal in Colorado may be explicitly banned in Massachusetts. Multi-state operators need state-specific creative libraries, not a single national campaign.
Relying on iframed menus as your only product content
Dutchie and Jane menus are invisible to Google. You're losing hundreds of product-level search queries. Build indexable category pages alongside the embedded menu.
Ignoring first-party retention channels
Most operators spend everything on acquisition and nothing on keeping existing customers. Email and SMS with proper consent cost a fraction of acquisition and drive significantly higher lifetime value.
7+
States managed
6
Ad platforms optimized
$0
Ad accounts suspended
Cannabis marketing by channel.
Each page covers a specific part of the cannabis marketing stack in full detail.
/cannabis/seo
Cannabis SEO strategy
Local SEO, menu SEO, GBP optimization, and answer engine visibility for cannabis brands.
Read more ->/cannabis/compliance
Cannabis advertising compliance
The rules, the risks, and how to grow anyway. State-by-state guide + platform policy matrix.
Read more ->/cannabis/dispensary-marketing
Dispensary marketing playbook
The full marketing stack for single-location, multi-location, and MSO dispensaries.
Read more ->Get a free cannabis marketing audit.
We'll review your current marketing, compliance posture, and organic visibility. No pitch deck. Honest assessment.