4
Priority Markets
6
Strategic Initiatives
90
Days to Execute
1
Goal: Category Lock
01
Month One · April – May 2026
Foundation & Launch
Build the infrastructure, set the brand voice, and go loud in New York. This month is about establishing the platforms and systems that everything else runs on.
New York Market Entry Blitz
Go loud in NYC — geo-targeted content, dispensary co-marketing, and NYC-specific lifestyle drops that speak to the city's culture.
50+
Dispensaries
SEO Foundation & Digital Visibility
Cannabis brands can't run paid ads. SEO and organic search is where the long game is won. Build the content infrastructure now.
200+
Keywords
Week 1
Audit Jeeter digital presence: website, social, dispensary listings
Set up analytics: GSC, GA4, Ahrefs baseline
Map NY dispensary partner list (50+ targets)
Week 2
Launch NY geo-targeted content campaign
Publish COA Transparency explainer (Cannon line)
Brief budtender education program — NYC dispensaries
Week 3
Drop "Baby J in the City" NYC lifestyle content series
SEO publish: pre-roll guides, NY dispensary landing pages
Activate SMS/email for dispensary wholesale partners
Week 4
NYC pop-up event — tie to Cinco de Mayo
Month 1 reporting: brand awareness lift, dispensary pickup rate
Prep Month 2 creative assets and MA lounge briefings
NY Dispensary Pickups
50 doors
Organic Search
+35%
Partner Email List
500+
COA Content Reach
10K views
02
Month Two · May – June 2026
Amplify & Convert
Turn the foundation into momentum. Deepen dispensary relationships, launch the transparency content push, and get ahead of the Massachusetts consumption lounge opportunity.
Transparency Campaign: Own the Quality Story
Flip the potency controversy narrative. Position the Cannon line as quality-forward with visible COAs and live resin education.
+25%
Cannon Sales
Massachusetts Consumption Lounge Strategy
MA's 2026 lounge rollout is the biggest new cannabis channel in the Northeast. Jeeter's experiential DNA makes this a natural home.
5
Target Partners
Week 5
Launch "Cannon Transparency" campaign
Deploy dispensary SMS campaign to Month 1 list
MA consumption lounge scouting + partner outreach
Week 6
Drop June celebrity collab teaser — social + press
Publish 4 new SEO guides by state
Budtender incentive program launch
Week 7
Programmatic ad buy on Leafly & Weedmaps
MA lounge brand deck to top 3 partners
Mid-point analytics review + creative refresh
Week 8
Mid-campaign performance report to stakeholders
NY pop-up event #2: Summer drop + live social
Prep Month 3 scale assets
COA Impressions
50K+
Cannon Revenue Lift
+25%
MA Lounge Partners
3 signed
Budtender Enrollments
200+ reps
03
Month Three · June – July 2026
Scale & Solidify
Double down on what's working, lock in MA lounge partnerships, accelerate NY velocity, and build Q3 momentum through the summer peak season.
Summer Drop Campaign + Peak Season Push
Launch a limited NYC-exclusive Summer 2026 SKU extending nationally, anchored by a celebrity collab and street-level activation.
72hr
NYC Exclusive
Measurement, Reporting & Q3 Handoff
Deliver a comprehensive 90-day performance report and data-driven Q3 roadmap to lock in the continued relationship.
Q3
Roadmap Ready
Week 9
MA consumption lounge grand opening activations go live
Summer celebrity collab drop — full press + social
NY distribution review: expand to top 100 doors
Week 10
Summer 2026 limited SKU — NYC 72hr exclusive, then national
Full SEO audit vs. 60-day baseline
Begin "Jeeterday 2026" pre-campaign teaser content
Week 11
Jeeterday 2026 announcement: exclusive drops + artist reveal
Hook Up Days: nationwide budtender appreciation push
Cannabis press roundup: pitch Q2 stats + lounge story
Week 12
Full 90-day report: revenue lift, awareness, share of voice
Present Q3 roadmap to Jeeter leadership
Lock Jeeterday 2026 content + activation strategy
NY Dispensary Doors
100+ doors
MA Lounge Activations
3 live
Organic Traffic
+150%
Summer Drop Sellthrough
>80%
All Initiatives at a Glance
90-day summary across all strategic priorities
| Initiative | Month | Primary KPI | Status |
|---|---|---|---|
| New York Market Entry Blitz | 01 | 50 → 100 doors | Plan |
| SEO Foundation & Digital Visibility | 01 | +150% organic | Plan |
| Transparency Campaign (Cannon Line) | 02 | +25% Cannon rev | Build |
| Massachusetts Consumption Lounges | 02 | 3 signed partners | Build |
| Summer Drop Campaign | 03 | >80% sellthrough | Scale |
| 90-Day Measurement & Q3 Handoff | 03 | Q3 roadmap locked | Scale |
Scheduled
See allMonth 1 Launches
NY Market Entry Blitz
Starts Week 1 · Apr 2026
SEO Content Push
Week 1 – Week 4
Month 2 Launches
Cannon Transparency Campaign
Week 5 · May 2026
MA Lounge Partnerships
Week 7–8 · May – Jun
Month 3 Launches
Summer Drop + Jeeterday 2026
Week 9–12 · Jun – Jul
Channel Mix
Estimated effort allocation · 90 days
SEO & Organic
30%
Dispensary Partnerships
25%
Social & Content
20%
Email & SMS
15%
Programmatic
7%
Experiential
3%
Unlocked: THCA Nationwide
Hemp-derived THCA opens compliant digital marketing in non-legal states. Build content + landing pages for Q3.