
TOP 5 AI Tools For Content Writing In 2023
Ah, the world of digital marketing – ever-changing, always evolving, and downright exciting if you ask me! But let’s not bury the lead here; we’re here to talk about AI tools for creating content from scratch. You see, marketing professionals are increasingly embracing AI to streamline processes, boost results, and keep up with the competition. In fact, 64% of marketing businesses are already using AI technology in their toolkits !
As a digital marketing enthusiast, I’ve witnessed first-hand how AI has made its grand entrance into the marketing scene. It’s like watching two star-crossed lovers (AI and marketing) finally unite – oh, the passion and synergy! They just get each other, and together, they’re revolutionizing the way we strategize, execute, and analyze our campaigns.
In this article, we’re going on an epic journey to uncover the crème de la crème of AI tools for writing content including articles, blogs, ad campaigns, social media posts, meta tags, etc. We’ll explore the ins and outs of AI’s role in the space and dissect the best AI writing tools that I have personally used, based on Pricing and Features.
So, buckle up, my fellow marketing aficionados! And remember, with great power comes great responsibility – so use these AI writing tools wisely and ethically to make your digital marketing efforts truly shine. Happy exploring!
#1 – Chat GPT

Chat GPT is an AI-powered content writing tool that uses the latest GPT-3.5 and GPT-4 models to generate high-quality content. As of the writing of this article, GPT-4 is only available to Chat GPT Plus subscribers. This AI tool is designed to help content creators and writers by providing suggestions and generating content based on user input.
Pricing
Basic (GPT-3.5 Model and older): FREE
Plus (GPT-4 Model and beyond): $20/month
Features
Chat GPT has various features that make it a powerful tool for content writing, including:
- Completion API with Chat Markup Language (ChatML)
- Free to use basic version and Plus version with additional features
- Ability to summarize articles, research papers, and books
- Ability to write codes
- With Chrome extension like Web ChatGPT, it enables internet search
- Smart engineering for better prompts
- Chat GPT is easy to use and provides quick answers or content suggestions.
- It has a wide range of applications from article writing, computing, to developing apps.
- Chat GPT’s GPT-4 model has a longer memory than previous versions, making it easier to generate content for longer documents.
- Smart engineering for better prompts can help users get more interesting and unique results.
Cons
- The completion API with ChatML is currently in beta and may not be stable for all users.
- The tool is not foolproof and may generate errors or irrelevant content.
Key Takeaways: Chat GPT is a powerful AI tool for content writing that can help writers and content creators save time and generate high-quality content. While it has some limitations, its features and ease of use make it a valuable asset for anyone looking to create content efficiently.
#2 – Copy.ai

Copy.ai is an innovative AI-powered tool that helps create engaging content for various purposes, such as social media, websites, and email marketing campaigns [6]. With an easy-to-use interface and support for over 20 languages, it’s a perfect choice for content creators and global brands alike [3, 6].
Pricing
Basic (2,000 words / month, 1 user seat): FREE
Pro (Unlimited words, 5 user seats, priority email support): $36/month
Enterprise (Unlimited words, API Access, Prebuilt workflows library): Custom
Features
- Simple Interface. Effortless navigation with a clean layout.
- Wide Variety of Templates. Accommodates multiple content types, including blog posts, sales copy, and social media content.
- Customizable Tone. Tailor your content’s tone to match your audience’s preferences.
- AIDA and PAS Frameworks. Supports popular copywriting frameworks to create impactful content.
- SEO-Friendly Content. Generate content that is both readable and optimized for search engines.
- Helpful tutorials: The help center offers useful guides to get started with Copy.ai.
- Quick content generation: Copy.ai can produce ten unique marketing copies within 30 seconds.
Cons
- Less Comprehensive Template Selection: Compared to some competitors, Copy.ai provides fewer templates. For example, Jasper AI offers over 50 templates, while Copy.ai has around 25+ language options and 90+ tools and templates combined.
- Requires Human Editing: Copy.ai is built on GPT-3 technology, which is an advanced AI model. However, it is recommended to treat Copy.ai as an AI writing assistant rather than a standalone AI writer, implying that human editing may still be necessary to achieve desired content quality.
Key Takeaways: Copy.ai is a versatile and user-friendly AI tool for content writing that offers a range of features to cater to different content needs. Its simple interface, variety of templates, and quick content generation make it a powerful choice for content creators looking to optimize their writing process.
#3 – Jasper.ai

Jasper.ai is a cutting-edge AI tool for content writing that enables users to generate high-quality content quickly and efficiently. It is a content creation platform designed to help users create engaging blog posts, website content, and social media posts in just minutes. By using advanced artificial intelligence technology, Jasper.ai outputs written content that is 99% original in real-time.
Pricing
Starter (20,000 words – adjustable, Browser Extension, Email Support, Support 30+ languages): $40/month
Boss Mode (50,000 words – adjustable, 5 users, Automated workflows, Live Chat Support): $82/month
Business (Tailored AI Brand Voice, API Access, Personalized onboarding & training, Dedicated Account Mgr): Custom
Features
- AI-Powered Writing Tools: These tools include grammar checking, spelling and punctuation correction, and a thesaurus for finding alternative words and phrases.
- Copywriting Frameworks: Enables best practices for creating engaging and effective content. This feature helps in generating well-structured and compelling content.
- Customizable Templates: Users can access customizable templates and recipes for various content types, such as blog posts, landing pages, ads, and social media posts. These templates make it easier for users to generate content in their preferred style and format.
- Efficient Content Creation: Jasper.ai helps users generate high-quality content quickly, saving time and effort.
- User-Friendly Interface.
Cons
- Expensive. The Starter Plan comes with a 20,000-word limit, which may be insufficient for most users who require more content.
- Not a Replacement for Human Writers: While Jasper.ai can generate impressive content, it may not always capture the unique voice or creativity of a human writer. In most cases, I will have to generate a few iterations to find the right results, even after using it for over a few months and giving it feedbacks.
Key Takeaways: Jasper.ai is a powerful and efficient AI tool for content writing that offers a wide range of features for creating high-quality content. Its user-friendly interface and AI-powered writing tools make it a valuable asset for content creators. However, users should keep in mind its limitations and consider upgrading to a higher plan if they need more word count.
#4 – Writesonic

Writesonic is an AI writing assistant designed to produce plagiarism-free, high-quality content for various purposes such as blogs, social media platforms, websites, landing pages, and product descriptions. Launched in 2020 by entrepreneur Samanyou Garg, this San Francisco-based platform offers an alternative to other AI tools for content writing like Jasper and CopyAI.
Pricing
Long-form (60,000 words – adjustable, 100+ AI Templates, GPT-4 model, API Access, SurferSEO Integration): $19/month
Custom Plan (Custom number of words / users / AI development, Dedicated Account Mgr, Premium Support): Custom
Features
- Generates over 100 types of content, including blog intros and outlines.
- Offers more than 100 pre-made templates for various content scenarios.
- Easy-to-use with a clean and modern user interface.
- Provides shareable public links for generated outputs.
- Allows for one-click publishing to WordPress.
- Robust AI-powered content generation.
- Wide range of templates for diverse content needs.
- Direct publishing to WordPress for easy content management.
Key Takeaways: Writesonic stands out as a powerful and versatile AI tool for content writing, offering a wide range of features and templates to cater to diverse content requirements. Robust AI capabilities make it an attractive option for users seeking to create high-quality, engaging content in a fast and efficient manner.
#5 – Article Forge

Article Forge is an AI-powered tool designed to create unique, SEO-optimized articles and blog posts within 60 seconds. Utilizing deep learning models and artificial intelligence, it generates human-like content that saves time and effort for content creators.
Pricing
Basic (250,000 words/month, content passes Copyscape, Auto posts to blogs, Bulk article generation, API Access): $57/month
Business (500,000+ words/month, Increased article throughput, Dedicated Account Mgr.): Custom
Features
- Cost-effective.
- Speedy content generation: Article Forge writes articles in under a minute, making it a time-saving solution for content creators.
- Unique, SEO-optimized articles: The AI writes plagiarism-free, SEO-friendly articles on various topics with just a click.
- Advanced AI and deep learning: Article Forge 4.0 uses AI to write 1500+ word articles, from product descriptions to entire blog posts.
- Keyword-based content creation: Users can provide main keywords and subkeywords to generate relevant articles.
Cons
- Not ready-to-publish: Content generated by Article Forge may need editing and refinement before publishing.
- Limited to long-form content: Unlike AI tools like Jasper, Article Forge is more suited for long-form content and may not be ideal for generating ad copy or taglines.
Key Takeaways: Article Forge is an excellent AI tool for content writing, offering a quick and cost-effective solution for creating unique, SEO-optimized articles. However, users should be prepared to invest some time in editing the generated content to ensure it meets their quality standards.