SEO is NOT for everyone.
There are many avenues to web marketing: Affiliate programs, buying banner ads on related sites, PPC, marketing to your current newsletter subscribers, get viral in social.. but why SEO?
Do I need it?
If you’re looking for a quick way to generate traffic, SEO is not for you. If you’d like to amplify your Black Friday discounted pricing, if you’d like to test your product and get feedback, if you’d like to launch your brand in 2 weeks, go with a paid route! Search Engine Optimization is a long-term investment with insurmountable ROI. It takes a while to rank well organically, give or take 2 months. And only those that goes to the 1st page of Google, matters. But once you’re there, the traffic you gain would most likely be more valuable than you could afford.
OK, so you do need it.. great, read on.
So how do I do this?
- Great value content and distributing to the right people at the right time.
- Get relevant people and websites to point to you as the authority for your niche.
- Optimize your website. Make it easy for your customers and search engines. And if you ever have to choose, customers is always first.
That’s it in a nutshell! Well, for the most part. Technical and other factors are also important, but really, that’s the core of SEO. Google is a sophisticated algorithm machine. It listens to news, social signals, topic authority and all the other web chatters, formulate what it thinks is the most relevant site at that given time.
Saw an email that guarantees my site ranking for $299 per month. What’s the deal with those?
Let’s play “who can delete the fastest”, as soon as you see the word “guaranteed SEO ranking” in your email. Or breaks down pricing plan based on a set amount of backlinks they can provide per month. In most cases, these services comprises of highly-scalable methods which primary goal is to boost keywords rankings. Though at this point, there’s still many ways to trick search engine results, this will always be a short-term gain… Until Google catch up, penalizes your site, or even worse, blacklisted (Site-wide Penalty). Which at this point you’re at their mercy to get back on their good side.
What kind of budget am I looking at?
It depends. I hate that answer, but yes, it varies greatly from the competitiveness of your niche, what kind of value content you’re trying to produce (discussion, article, video, etc), what channels are you trying to get exposure from. Still need a number? You would probably be looking at $1500 to $4000 per month for SEO done right.